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How Jennifer Seifert & Jennifer L’Heureux Turned a Local Storefront Into a Social Enterprise

Media Feature

August 30, 2021

Jennifer L'Heureux and Jennifer Seifert, image from Rural Action Article titled "Nelsonville Emporium Turns Over a New Leaf"

As reported by Rural Action, a once-traditional storefront in Nelsonville, Ohio has been transformed into New Leaf Marketplace—a purpose-driven hub led by Jennifer Seifert and Jennifer L’Heureux.


Their vision? To create a social enterprise that offers survivors of trauma not just employment, but a pathway to healing, independence, and community connection. The marketplace is part of the larger Recovery Village initiative, offering wraparound services that help participants truly “turn over a new leaf.”


This feature captures how this innovative model is blending commerce with care—providing both economic empowerment and restorative support in Southeast Ohio.

“Like a pair of caped crusaders, the duo has teamed up to use their superpowers for good, with Jen Seifert deploying her knack for administrative and back-end work while Jennifer L’Heureux unleashes her small-business savvy and community activism on the project.”— Rural Action, “Nelsonville Emporium Turns Over a New Leaf”

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